This series builds on Cory Morningstar’s previous writing and research tracking the connecting lines of networked hegemony that exist between the elite funded NGOs that dominate the non profit industrial complex. Here Morningstar sharpens her focus on key individuals involved in rebranding business-as-usual and a particular Fifth Avenue address to expose the roots of the false narratives favored by the financial elites. Ongoing regime change, climate reformism, financialization of nature and the ‘new economy’ come under Morningstar’s lens making very clear that Avaaz is the propagandizing seat of smart power for those who would have us continue, in sweet delusion, consuming the earth to death. — Australian activist Michael Swifte
In 2012-2013 I wrote an investigative series titled Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War. I introduced the series began as follows:
“The Ivy League bourgeoisie who sit at the helm of the non-profit industrial complex will one day be known simply as charismatic architects of death. Funded by the ruling class oligarchy, the role they serve for their funders is not unlike that of corporate media. Yet, it appears that global society is paralyzed in a collective hypnosis – rejecting universal social interests, thus rejecting reason, to instead fall in line with the position of the powerful minority that has seized control, a minority that systematically favours corporate interests.
This investigative report examines the key founders of Avaaz, as well as other key sister organizations affiliated with Avaaz who, hand in hand with the Rockefellers, George Soros, Bill Gates and other powerful elites, are meticulously shaping global society by utilizing and building upon strategic psychological marketing, soft power, technology and social media – shaping public consensus, thus acceptance, for the illusory “green economy” and a novel sonata of 21st century colonialism. As we are now living in a world that is beyond dangerous, society must be aware of, be able to critically analyze, and ultimately reject the new onslaught of carefully orchestrated depoliticization, domestication of populace, propaganda and misinformation that is being perpetrated and perpetuated by the corporate elite and the current power structures that support their agenda. The non-profit industrial complex must be understood as a mainspring and the instrument of power, the very support and foundation of imperial domination.”
In 2014 I wrote an article titled SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire. This article focused on the Avaaz sister org. Purpose, a for-profit public relations firm in New York City that specializes in behavioural change for many of the largest corporations and institutions on the planet. Specifically it focused on the campaigns Purpose created to foster public acquiescence (and even demand) for a war on Syria following the complete annihilation of Libya in which Avaaz played a vital role for the elites they serve. From that moment, independent journalist Vanessa Beeley (with much assistance from a handful of journalists and ordinary citizens) dedicated her life to exposing the Purpose creation “the White Helmets”, for what they are: a terrorist group operating under the clandestine cloak of humanitarianism, financed by the UK government and USAID. Other journalists and ordinary citizens pursued the truth against a sea of propaganda created in order to foment yet another illegal war and occupation. Women played an extraordinary role in this struggle against imperialism and hybrid NGOs. The goal was for NATO states to destroy and capture Syria at any and all costs. The non-profit industrial complex has played a vital role in the efforts to achieve this goal, which have failed, in large part to the courageous Syrian Army. How many countries have succeeded in staving off the most powerful imperial forces in the planet for 6 years? I would like to think those who pursued the truth – in a now dystopian world where the truth is despised – also contributed to empire’s epic fail.
This new series goes further. This research will demonstrate how Avaaz was not only utilized for empire’s illegal destabilizations, but created to provide such a framework for the “responsibility to protect” – Responsibility to Protect (R2P) serving as the doctrine for war under the guise of humanitarianism. This research will demonstrate that the key co-founders of Avaaz and Purpose – must be considered intelligence for both U.S. and Britain – groomed since Harvard (and perhaps even prior to Harvard). This research identifies Harvard as ground zero for the implementation of imperialist foreign policies – to be achieved via war – under the guise of humanitarianism. And what a guise it is. The most vital purpose of the non-profit industrial complex (NPIC) has not been to destroy the ecocidal economic system that enslaves us while perpetuating and ensuring infinite wars. Rather, the key purpose of the NPIC is and has always been to protect this very system it purports to oppose from being dismantled. Hence the trillions of dollars pumped into the NPIC by the establishment.
Avaaz full page ad in the New York Times. June 18, 2015, Avaaz: “In today’s New York Times, a call on President Obama for life-saving action in Syria. Join the campaign for a targeted No Fly Zone here:avaaz.org/safezone”
Those at the helm of Avaaz and its sister NGO, Purpose, continue to froth at the mouth for war on Syria. The February 2017 Oscar win for White Helmets (a Purpose creation) demonstrated we have reached a new level of insanity in the West. Also relevant, on April 29, 2017, a second People’s Climate March took place in Washington, D.C. [Full partner list] which will be brought into the fold at a later point in this series.
Today, drowning within a post-modern spectacle, it is past time to revisit who and what institutions are behind today’s manufactured movements. Thus, a fresh look at both Avaaz and Purpose, and their formidable ties to 350.org, is nothing less than imperative.
At a time in which the global economic system continues to teeter close to stall speed, where Earth’s natural resources are to be depleted by the year 2030 which is less than 13 years away (more than enough reason for lunatics to propose colonization of the planet of Mars as an actual viable solution) and where wars over sand and other scarce commodities are a growing reality, the commerce of hatred is a much sought and growing area of expertise. Hate is a hot commodity. Celebrity fetish, an apparent global contagion exported from the West, is being further utilized to manufacture and distribute hate. The behavioral economics of hatred, in the 21st century, has become a fine-tuned art. Perhaps no NGOs (with exception of Amnesty International & Human Rights Watch) are better at manufacturing the supply of hate than Avaaz and its for-profit sister NGO, public relations firm Purpose.
“Culture of Exuberance: the total complex of beliefs and practices associated with the opportunities for expansive life in the Age of Exuberance; a culture founded upon the myth of limitlessness” — Overshoot: The Ecological Basis of Revolutionary Change
Shifting Baseline Syndrome
The recent Oscar award given to the White Helmets documentary is a simple extension of the growing utilization of celebrity to re-brand wars as humanitarian interventions and the manufacturing of movements. Simply put, celebrity is a deliberate creation for the building of acquiescence, to acquire/expand capital and power. Celebrity fetish also serves as a key tool of distraction and the further devolving of whole societies (via the glorifying/marketing of shallowness, excess and narcissism), while many feature-length films and documentaries are behaviour modification instruments created/financed in order to propagate false narratives for a naïve consumer society that aversively upholds white supremacy, one of many Western ideologies driven into the psyche of the collective citizenry. Today, brands, ideologies, and even invasions of sovereign states, achieve authenticity through association. Thus, celebrity has become as vital a tool for empire as the NGO itself. Together they are akin to nuclear fusion.
The Shifting Baseline Syndrome is a concept formulated by Daniel Pauly in 1995. It results in “a drift away from true natural conditions, and as a consequence a change in perception of ecological change varying from generation to generation.” The digital sphere (social media, celebrity) continues to displace our physical sphere (nature, family, community) while the biological becomes more and more irrelevant in the minds of the conditioned. We become empty vessels to be re-made in the image of corporatism. Today’s shifting baseline has not only made nature irrelevant altogether (of value only if we assign monetary value, “fighting” for “clean energy” replacing fighting to protect nature), it has brought us to the brink of complete collective insanity.
As recognized by Klaus Schwab, Founder and Executive Chairman, World Economic Forum, (2016), “new patterns of consumer behavior (increasingly built upon access to mobile networks and data)… The Fourth Industrial Revolution, finally, will change not only what we do but also who we are.” [Source]
Today’s 21st century powerhouse NGOs have proven successfully that hate can be neutralized, and even be turned into adoration, as demonstrated by Avaaz co-founder, MoveOn.org. In a world of make-believe where lies are preferred over truth, charismatic warmongers of the past (Barack Obama) are embraced while vulgar warmongers in the present (Donald Trump) are crucified among the allegedly “unbiased left”. Branding supersedes reality straight across the board.
In the age of post-modern spectacle and modern-day dystopia, environmentalism and humanitarianism are nothing more than egregious misnomers. In the age of 21st century post-truths – the capture of the public’s emotions is more than adequate for ensuring truth, logic and reason remain completely irrelevant. Hence, whether it’s selling war or selling the financialization of nature, the art of selling – without ever actually disclosing what it is that you are selling, has become a key strategy for selling the unthinkable. Tapping into hate is today a key marketing ploy for selling everything from “clean energy” (the fossil fuel industry is the enemy rather than parasitic capitalism itself) to payments for ecosystem services (strategically exploit the very real contempt for externalities only to sell the financialization of nature) to illegal invasions, occupations and war (demonize the democratically elected leader of the sovereign state, create falsehoods such as the Syrian army are on a murderous rampage, murdering their own people/families). If you can sell the hate, you can sell the war.
Two Heads of the Same Coin: Avaaz/350.org
But, before we delve into the history of Avaaz in addition to its powerful collaborations and influential allies, it is critical to understand the incredibly close alliances between many of the most prominent NGOs that comprise the non-profit industrial complex. In many instances the NGOs at the top of the NPIC hierarchy, simply create (or absorb) clone sub-NGOs. They are all essentially one in the same – but utilize different methods to attract different audiences (and cultures) to achieve one shared goal: protection and expansion of the current capitalist economic system. Such is the case of Purpose, which is comprised of/manages The B Team , The Rules and a stream of others. The loyalties and interconnectedness of those at the helm of the empire’s lapdog NGOs are powerful. Thus, you will never witness May Bouve, 350.org’s current executive director, speak out against Avaaz’s push for war on sovereign states in the Middle East, as Bouve herself sits on the board of Res Publica – the co-founding organization of Avaaz. You will never witness Naomi Klein criticize Avaaz nor 350.org (both founding NGOs of GCCA/TckTckTck), for their many crimes against humanity as Klein serves on the board of 350.org, alongside Avaaz co-founder Ricken Patel who serves on the 350.org International Advisory Council. The interlocking directorate serves as an insurance policy for ensured and infinite self-censorship. The fact that many of these positions are given/held with no compensation is all the more telling. The lure (and appeal) for the appointee is strictly to gain further access.
A June 19, 2006 Res Publica job posting (“Senior Staff for Global Version of MoveOn.org”) listed the countries of geopolitical interest that Res Publica’s new NGO (Avaaz) would be focused on. Since this time, many of these countries listed have undergone so-called “coloured revolutions” (Egypt, Tunisia) while others listed by Res Public, are today annihilated (Libya) or under attack (Yemen, Syrian Arab Republic). The starting salary was listed as $60-80,000 per annum plus benefits package. The 2006 description for what would be Avaaz is as follows:
“The organization will begin with 20 full time staff located in 6 countries and a much larger number of volunteers, and will follow an ambitious growth path. It will launch with 700,000 members spread across 148 countries. An Advisory Board for the project comprises politicians, diplomats, activists and celebrities from around the world.”
Of great interest is those who were involved at the inception of Avaaz. At the Thirteenth Session of the United Nations Conference of the parties, which was held in Bali on 14 December 2007, we find the following representatives of the Avaaz foundation on the List of Participants document (p. 5), which include “Mr. Jonathan Warnow Junior Climate Campaigner, Ms. Gillian May Boeve, Junior Climate Campaigner, Ms. Kelly Blynn, Research Associate and Mr. Jameson Henn, Research Associate” – all founders of 350.org.  [“Observer organizations marked with an asterisk (*) in this document have been provisionally admitted by the subsidiary bodies.”]
From left to right: “Jamie Henn, Communications Director, 350, organizers of the world’s largest climate action on October 24; Ricken Patel, Executive Director, Avaaz, the world’s largest digital campaigning org, with 3.5M supporters; Ben Margolis, Campaigns Director, TckTckTck, an open campaign involving 220+ global NGO partners. At Fresh Air Center facilitated by tcktcktck for bloggers, downtown Copenhagen. 14 December 2009.” flickr, Tcklive
Sustainable Development World Leaders Invited to Paris Agreement Signing Ceremony, April 22, 2016. United Nations, December 10, 2015: Left to right: Michael Brune, Executive Director, Sierra Club, Christian O’Rourke, Development Director for Earth Guardians, Ken Berlin, President and CEO of the Climate Reality Project, May Boeve, Executive Director, 350.org, UN Secretary General, Mr. Ban Ki-moon, Al Gore, Chairman The Climate Reality Project, Emma Ruby Sachs, Deputy Director, Avaaz, Kumi Naidoo, Executive Director, Greenpeace International, Yoca Arditi-Rocha (back row, right of Naidoo) Our Kids Climate, Usha Nair, Climate Leader, Global Gender and Climate Alliance, and Karuna Singh, Director, Earth Day Network India. Flickr
Richard Branson’s The B Team is Purpose
“And yet, it is obvious that the opportunities that come from addressing climate change are equally staggering. Research by the We Mean Business Coalition shows that returns on low carbon investments average close to 30%, not only in the cleantech sectors but across all sectors in every corner of the world. These investments will drive growth and employment, spur innovation and reduce the risk of climate disruption. The truth is that economic growth and environmental protection go hand-in-hand, and one is impossible without the other.” — Mark Kenber, CEO, The Climate Group and Board Member, *We Mean Business, World Economic Forum, January 22, 2015
[*The founding partners of We Mean Business are Business for Social Responsibility (full membership and associate members list), CDP (formerly the Carbon Disclosure Project), Ceres, The B Team, The Climate Group (an Avaaz partner), The Prince of Wales’s Corporate Leaders Group (CLG)(TckTckTck partner) and World Business Council for Sustainable Development (WBCSD)]
The B Team was incubated by Virgin Unite, the foundation arm of Richard Branson’s Virgin Group, which had previously incubated such organizations the Elders and the Carbon War Room. In October, 2012, Branson and Zeitz (ex-CEO of Puma) announced the formation of The B Team. It has since grown to include 23 “leaders”  which includes Kathy Calvin (President and CEO of the United Nations Foundation), Paul Polman, CEO of Unilever, Mary Robinson, Secretary of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, and several others of elite status. [Source] [Full List]
“Although seven co-founders of We Mean Business are identified, We Mean Business is actually a coalition representing 300 corporations as of 2016:
“A unified front of leaders came together to demonstrate business demand for progressive climate policy. The B Team joined BSR, CDP, Ceres, The Climate Group, the Prince of Wales’s Corporate Leaders Group and the World Business Council for Sustainable Development to establish We Mean Business, a network of more than 300 companies working within a common platform to amplify business support for bold climate action and policies.” — The B Team Progress Report June 2013 – June 2016, p. 11 [Source]
More recently, this year (June 2017) Christiana Figueres, former Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) from 2010-2016, has joined The B Team.
Here, it is imperative to reflect. The grotesque Global Call for Climate Action (GCCA /TckTckTck) campaign that sabotaged the most vulnerable nations in 2009 at the fifteenth session of the Conference of the Parties (COP 15) in Copenhagen, was a creation of the global advertsing firm Havas Worldwide for the United Nations. The objective of the campaign “was to make it become a movement that consumers, advertisers and the media would use and exploit.” The first two NGOs to sign on to the TckTckTck campaign were 350.org and Avaaz. – two of the founding NGOs of the GCCA (with it’s inception dating back to 2006-2007). With an “overall budget of USD 6.8 million – over 95% of which came from foundation funding – the GCCA was undoubtedly the most well-funded global climate campaign of 2009.” [Source] In 2015, Havas and the United Nations, convening partners of the Earth To Paris Coalition, would again partner with select NGOs (Avaaz, 350, Ceres, We mean Business, Global Citizen, The World Bank group and The Nature Conservatory to name a few) in order to announce and promote the “Paris agreement”.
“Earth To Paris community — There is reason for celebration. At the COP21 United Nations conference in Paris today, officials from nearly 200 countries reached a new agreement to address the threat of global climate change…The afternoon has been filled with hugs, tears, and standing ovations at Le Bourget…” — COP21 Coup D’état – A Toast to Our Annihilation, Dec 12, 2015
Life in the champagne circuit: In this photograph taken by AP Images for Avaaz, UN Secretary-General Ban Ki-moon, center left, accepts the ‘End the War on Drugs’ petition from Avaaz Executive Director Ricken Patel, center right, accompanied by Richard Branson, right, and Fernando Henrique Cardoso, left, at the United Nations Headquarters in New York, Friday, 3 June 2011
Considering that foundations such as Rockefeller, Ford, Carnegie, et. al. strategize for the protection/expansion of hegemonic power years and, more often, decades in advance, in addition to the most recent events of 2007-2009 (the creation of GCCA/TckTckTck), one could reasonably hypothesize that the United Nations, in servitude to Annex One Nations, elites and the world’s most powerful corporations, is paramount in the creation of and the fostering of the very NGOs and the liberal left’s beloved “environmental leaders” (whores for imperialism). As this series will demonstrate, those that dominate the NPIC are very deeply embedded in, and very heavily nurtured by, the United Nations. The carefully chosen and groomed sycophants that reside at the helm of the NPIC spoon-feed the citizenry (identified merely as consumers or human capital) exactly what the architects of destruction have longingly prepared for: the perpetual servitude and enslavement of the populace, global in scale. Yet, the necessary acquiescence for such servitude is not given by all. Certainly not the downtrodden, the working class or those that comprise the bottom of the food chain in the global capitalist economic system. The NPIC targets a specific demographic – a privileged, predominantly white, upper/middle-class populace, whose appetite for knowledge has been replaced with an appetite for celebrity fetish and irrelevant prattle.
Further in this series we will explore at length the rebranding of the GCCA/tcktck website which has been redesigned in the image of Purpose. The new strategy for the “Purpose-esque” re-branding of GCCA is undoubtedly in no small part due to who now serves as the vice-chair of the GCCA Board of Directors: Phil Ireland of Purpose Europe, “where he helps shape and implement new progressive movements to address some of the world’s most pressing challenges.” [bio]
Ireland serves on the board of GetUp. MoveOn, the US version of the Australian GetUp! is a founding NGO of Avaaz.
The “B Team Experts” include the aforementioned John Elkington, Heather Grady, Senior Fellow, Global Philanthropy for Rockefeller Philanthropy Advisors; Alexander Grashow, Clinton Global Initiative, Jeremy Heimans, co-founder of both Avaaz and Purpose, Mindy Lubber, President of Ceres (350 divestment partner), Hunter Lovins, President, Natural Capitalism Solutions, David Jones, co-founder of One Young World, former CEO of Havas Worldwide and creator of the TckTckTck campaign.
“The launch of The B Team in Eastern Africa kicks-off a broader global campaign, in which The B Team will organise regional platforms around the world to increase the number of company leaders who are willing and able to ‘step up” and lead this transition.
The announcement comes on the heels of the release of a new report, produced by the Business and Sustainable Development Commission, which provides substantial evidence of the massive global economic opportunities that can be unlocked by new business models focused on addressing the Sustainable Development Goals (SDGs).
The commission reports that achieving the SDGs will be worth at least US$1.1 trillion by 2030 for the private sector in Africa, potentially creating more than 85 million new jobs, with affordable housing accounting for more than 13 million of these jobs…
Business – which has contributed to many of these ills – is also an indispensable actor in resolving them.
The potential prize for business to align their business goals with the SDGs is significant. The Business Commission identified 60 sustainable and inclusive market “hotspots” in just four key areas (energy; cities; food and agriculture; health and wellbeing) that could create at least US$12 trillion in business value by 2030 – equivalent to 10 percent of forecast GDP – and generate up to 380 million jobs, mostly in developing countries like ours.”
In the following two paragraphs, the two hyperlinks (purpose.us2.list-manage.com…) make clear that both The B Team and #BeyondDavos (“Copyright © 2015 Purpose, All rights reserved”) are campaigns driven/managed by Purpose:
The B Team unveils ‘Plan B’
The B Team unveiled its highly anticipated ‘Plan B‘ for business – a roadmap for creating companies that benefit people and planet – and invites business leaders ready to take on the challenge to join The B Team.
#BeyondDavos Kicks Off
Over 200 thought leaders from a variety of industries and causes united to kick-off the #BeyondDavos coalition to ensure that critical social, economic and environmental opportunities continue to be discussed after the meeting with concerned leaders around the world.
From the same LinkedIn page [Day 3 (Wednesday) #BeyondDavos Daily, January 22, 2015]:
“Purpose CEO, Jeremy Heimans, says, ‘This is a fresh opportunity to continue sharing and learning about each other’s important social campaigns and how they each are already contributing to the new Sustainable Development Goal conversation.’” [Emphasis added]
Here it is important to note Jeremy Heimans (co-founder of both Avaaz and Purpose) concerted effort to not only promote the sustainable development goals (the financialization/privatization of nature), but to also create/lend legitimacy to the Purpose creations, The Syria Campaign and the White Helmets, a UK/USAID financed NGO that works alongside terrorist groups Al Nusra and ISIS:
“Nobody exemplifies the courage needed to protect fundamental human rights better than Syria’s White Helmets. Today, the #BeyondDavos coalition will host them along with other Syrian activists in a discussion about their critical humanitarian efforts in one of the world’s most deadly conflict zones.” — #BeyondDavos hosts Syria’s courageous White Helmets
“The discussion brought together leading voices from the international NGO community, including Dr. Ken Roth from Human Rights Watch; Dr. Annie Sparrow; the Syrian Civil Defence (the “White Helmets”), volunteer rescue workers who have saved more than 12,500 lives from under the rubble of barrel bomb attacks; and experts in the field of public mobilization including Tim Dixon from The Syria Campaign. ” — Purpose website
[Further reading: SYRIA: Avaaz, Purpose & the Art of Selling Hate for Empire, September 17, 2014]
From the Purpose website, February 2, 2015: Purpose and Here Now featured in The Guardian:
“In addition to being a participating partner of the #BeyondDavos coalition, a group of leading organizations committed to social impact, including The B Team, Global Citizen, Here Now, Omidyar Network, Purpose, and We Mean Business, Purpose’s senior leadership also added to The Guardian‘s international coverage of the Annual Meeting. Jeremy Heimans, CEO of Purpose, and Paul Hilder, Executive Director of Here Now, were recently featured in a Guardian piece where they discussed the importance of corporate sector commitment towards combating climate change. In Davos, two things were apparent to Jeremy and Paul; 1) The surprising amount of corporations publicly announcing their efforts to curb climate change; 2) How little, if any, participatory involvement they sought from their consumers. In the article, which you can read here, the two advocate for corporations to actively engage their consumer base in this fight, with the hope of simultaneously strengthening their clean-energy message and boosting their respective brands.”
Here it is critical to note that Here Now is a creation of Purpose. Paul Hilder, a co-founder of Avaaz and SumOfUs EU advisory board member, serves as executive director of Here Now. [Hilder background]
Nigel Topping is the CEO of We Mean Business. Topping is Executive Director of CDP (formerly Carbon Disclosure Project), “a global NGO which has brought together 655 of the world’s investors, representing assets under management of over $78 trillion, to engage with over 6000 of the largest public corporations on the business implications of climate change.” [Source]
The following address for the #BeyondDavis Coalition on the aforementioned LinkedIn page, has important significance:
Our mailing address is:
115 5th Ave
New York, NY 10003
[From the Bloomberg website: “Purpose Global, LLC was incorporated in 2011 and is based in New York, New York. 115 Fifth Avenue. 6th Floor. New York, NY 10003.”]
In May of 2015 the Ford Foundation awarded a 700,000 grant  to “The B Team Headquarters Inc.” . The location listed for The B Team Headquarters Inc. is: 115 5th Avenue, 6th Floor, New York, NY 10003, United States. This is the address belonging to Purpose.
The #BeyondDavis campaign is included in The B Team Progress Report June 2013 – June 2016, (p. 7, “Our Journey”).
On a separate note, the grant is for work toward appointing corporations as the driving force in society [“General support to build partnerships in fostering leaders to help redefine the role of business in society as a driving force for social, human rights, environmental and economic advancements. Geographic Area Served: Asia/East Asia/China; Middle East; North America”] [Source]
In 2016 The William and Flora Hewlett Foundation awarded 900,000 grant to The B Team for “[F]or A Project To Promote Norms On Open Contracting, Reduce Tax Loopholes, And Track Sustainable Development Goals Progress.”
From the website:
“This grant supports two streams of their work: first, galvanizing the private sector in support of country-level implementation of the Sustainable Development Goals; and second, fostering transparent and responsive governance by promoting global norms and standards on open contracting, open governance, and fair international tax practices.”
To be clear, the United Nations Sustainable Development Goals is the very mechanism to implement the financialization of nature, global in scale. [Source]
In the “About the Grantee” section:
Grantee Website: bteam.org/
115 5th Avenue, 6th Floor
New York, NY 10003
Again, this information identifies The B Team as the address of Purpose.
The Rockefeller Foundation also identifies The B Team Headquarters as the address of Purpose: 115 5th Avenue, 6th Floor, New York, NY 10003
The Rockefeller Foundation address as identified for Purpose to which it granted 1,660,000 in 2016:
The New York State Corporation Search website also identifies The B Team Headquarters as the address of Purpose:
*Further reading on The B Team: McKibben’s Divestment Tour – Brought to You by Wall Street [Part XVI of an Investigative Report] [A Revolution of Capitalism]
The April 26, 2017 article #BornB: A Conversation about Leading Businesses with Purpose reported that The B Teams BornB event was to take place at The B Team headquarters (@thebteamhq):
The B Team event was streamed live on March 30, 2017 at the offices of Unilever: “More than 100 entrepreneurs from the UK and Europe joined us at the Unilever offices for the conversation and thousands more tuned in online via Facebook Live…”
One might question if The B Team has any real life headquarters, anywhere in the real world, at all. The event highly publized to take place at “The B Team headquarters” took place at the offices of Unilever. Yet, this is hardly a surprise if we take into account that The B Team uses the PR firm Purpose (sister org. of Avaaz) for all grant money and legal correspondence. One can safely speculate that The B Team is fully operated by the public relations firm Purpose, after all, this is just one function of Purpose as a public relations firm. This speculation can be given further assurance by the repetitive language of the word “purpose” that absolutely saturates most all B Team materials. Consider that within the aforementioned article the “buzz word” (according to the B Team) “purpose” appears 33 times in a single post.
“Join The B Team for a Conversation About Purpose-Driven Leadership“
“#BornB: A Conversation about Leading Businesses with Purpose“
“We are pleased to present, in partnership with Unilever, a conversation that gets to the heart of what it means to be a purpose-driven business leader. ” — Ethical Markets Website
“Great to be with creative entrepreneurs exploring purpose-driven models to mitigate risks & secure long-term growth” — March 30, 2017, Paul Polman, CEO of Unilever
Here, three things are certain. 1) The quintessential goal for both corporations, being assisted by NGOs that comprise the NPIC is to secure long-term growth, 2) that The B Team headquarters in London is actually Unilever (whose CEO Paul Polman is a “B Team leader”), 3) that The B Team headquarters in New York is identified as Purpose. Avaaz/Purpose co-founder Heimans is publicly identified as a B Team expert. Unilever is a key client of Purpose. Here we can use the catch phrase “all for one, one for all” [“Each individual should act for the benefit of the group, and the group should act for the benefit of each individual.”] [Source]
“Under the Unilever Sustainable Living Plan, Unilever is meeting its ambition of decoupling environmental footprint while increasing its positive social impact. Its sustainable living brands are growing 30% faster than the rest of the business and delivered nearly half its total growth in 2015.” — Paul Polman, CEO of Unilever, The B Team Progress Report June 2013 – June 2016, p. 11 [Source]
The Rules – is Purpose
In the October 8, 2015 article, Global Goals – The Party’s Over, The Rules, an NGO with a radical veneer that was founded by Purpose, gives the false impression that they oppose the Sustainable Development Goals (SDG):
“Now we want to go straight to the top of the UN with an open letter telling them that their plans [SDG] do not represent the best interests of the world’s majority. Join Noam Chomsky, Naomi Klein, Chris Hedges and others in signing an open letter to the UN and global decision makers below.”
Yet, as disclosed in the aforementioned grant information, The B Team (which is Purpose) received at minimum one grant (700,000) specifically to advance the Sustainable Development Goals.
The Rules also identifies its address as the same one belonging to its founder, Purpose:
115 5th Avenue, NY, NY, 10003, USA
“Successful social initiatives that create real social impact will need a combination of 20th century top-down persuasion—brands that tell the world their point of view through marketing and communications—with the tools of 21st century engagement: movements that provide the tools for advocacy, social involvement, distributed evangelism and self-organization. We hope these rules are a starting point for a greater dialogue about the role of brands in ushering in a new era of social change.” — Advertising Age, The New Rules for Purpose-Driven Brands, How Marketers Can Survive the Cause-Marketing Bubble, Jeremy Heimans, October 14, 2010
Alnoor Ladha is a founding member and the Executive Director of The Rules (/TR). His work focuses on “the intersection of political organizing, systems thinking, storytelling, technology and the decentralization of power.” Prior to co-founding and directing The Rules, Ladha is a founding partner and the Head of Strategy at Purpose. Ladha serves on the board of Greenpeace USA board where its Executive Director, Annie Leonard, has co-founded Earth Economics – yet another NGO to assist and exploit the global financialization of nature (payment for ecosystem services) now well underway behind closed doors:
“Earth Economics, with the support of our Community Partners and Advisors, maintains the largest, spatially explicit, web-based repository of published and unpublished economic values for ecosystem services. With generous funding from our sponsors, in 2012 Earth Economics began porting our internal database to a web-based service. The Ecosystem Service Valuation Toolkit (EVT) portal was launched at Rio +20 in June 2012. The Researcher’s Library and SERVES were previewed at the ACES Conference in December 2012.”
The elites financing The Rules is par for the course:
“We receive financial support from a variety of sources including through crowdsourcing, the Novo Foundation, the Open Society Foundation, the New Venture Fund, the Joffe Charitable Trust (UK), and the Wallace Global Fund. We do not accept money from governments or corporations.” [Source]
Novo Foundation is Warren Buffett, Open Society is George Soros, Joffe Charitable Trust is Oxfam and Order of the British Empire, Wallace Global fund is a product of the Pioneer Hi-Bred Corn Company. To state ” we do not accept money from governments or corporations” is meaningless. Very few so-called environmental NGOs receive money directly from corporations . This is what foundations were created for.
“If you want to preserve your power indefinitely, you have to get the consent of the ruled. And this they will do, partly by drugs, partly by these new techniques of propaganda. They will do it by passing the sort of rational side of man, and appealing to his subconscious, and his deeper emotions, making him actually love his slavery. I mean I think this is the danger that actually people may be in some ways, happy, under the new regime. But they will be happy in situations where they oughtn’t to be happy.” — Aldous Huxley interview by Mike Wallace, May 18, 1958
 Grant Period: 10/01/14 – 09/30/16, Duration: 24 months